Betânia created the newest loyalty donor program for the Jesus Menino community in Petrópolis, Rio de Janeiro. This is an innovative recurring donation program aimed at raising funds to support the survival of dozens of special children in the community.
The Jesus Menino Catholic Community (CCJM) in Petrópolis (RJ) is a welcoming home and family for those who have been excluded and abandoned because they are special. Dozens of children, young people, and adults live in this community. They are all adopted children of Antônio Tavares de Mello, who has been answering this calling for over 30 years to be both father and mother to all of them, with the participation of consecrated individuals, couples, and volunteers.
The Rainhas e Reis Magos Donor Program will facilitate people from all over the world to make online monthly donations starting from R$ 30.00. The program includes a donor identity, as well as a visual identity design. The idea is for the donor’s image to harmoniously align with the charisma of the institution, which sees itself as the family of Jesus Menino. That is why donors are called Queens and Wise Men.
The program offers various forms of feedback so that donors can follow the life and mission of the community, see the direct impact of their generosity, and feel part of it. “We are excited to launch this program because we believe it will be one of the doors to help make our family a path to save lives and announce God in the family and society,” says Tonio Tavares, founder of the community.
